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Financial services brands CAN do social media
Social media offers brands the chance to connect with customers and prospects on a personal level whilst also allowing them to build strong relationships through genuine one-to-one communication. So...
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Is Google’s latest tool a bad match for marketers?
Customers are crying out for brands to offer them a better experience – more personalised, contextually-relevant and useful. The rise of ad blocking just shows how consumers are happy to take matters...
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